Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Welcome, Distress Discount Packages


Ranjan Mishra, founding partner of consultancy ESS Analysis, has an interesting idea: To help out customers stuck in between a rock and a hard place in the current financial crisis, he suggests that wireless companies start offering ??istress discount packages.?Various assistance programs could be modeled after what’s already implemented by utility industries and gyms, which have long offered a free month or two to members who have lost their jobs.

In the coming months, I think that idea of special deals is going to spread well beyond wireless, into home phone, TV, broadband and other services. When I talked to my auto insurance agent today, he said he’s been inindated with calls from customers unable to pay their premiums and asking for special deals. Companies that subsist on monthly subscriptions — outfits offering online music, paid content, and other services — will feel the pinch, too. As consumer spending tightens, a lot of providers will have to start offering special deals — or resign themselves to loosing subscribers.

This has huge implications for a lot of companies’ revenues and profits outlook.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus