Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Apple's Brand Expansion With the iPhone: From Fans to Customers.

Judging from the comments on my post about troubles with the iPhone?? phone, there appears to be a cleavage betweeen Apple?? original core of younger, devoted fans and the new, older group of regular consumers. The Originals have great loyalty and forgiveness??nd denial??oing for them. The Newbies to Apple don??. They want all the new good web stuff but insist on a cell that works all the time.

As Apple expands its customer base beyond its Originals, it?? going to have to pay more attention to the needs of its Newbies. And as Apple starts to partner with other corporations to get into new businesses, it is going to have to pick the best??nd work with them to make the consumer experience ??pple-like?even if Apple is only partly responsible for it.

So the Big Lesson here is this: If Apple wants to grow out of its original base of loyal, young, fanboys and fangirls, it has to begin to deeply understand the needs and wants of of its older, newer customers customers. Who would have thought that Motorola could fade so fast and so far?

blog comments powered by Disqus