Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Google Chrome, IE8, Will Hurt Third Party Ads, Analytics?

I spoke with Tim Vanderhook, the CEO of behavioral targeting service Specific Media, who is concerned about Microsoft and Google’s new browsers. He argues that people using the browsers are provided with a way to block third party cookies and pixels, effectively blocking any kind of outside advertising based on tracking and analytics services.

According to Vanderhook, the issue seems to be that after repeated times of seeing a third party pixel on a site, the browsers will ask the users if they want to block those pixels. Vanderhook argues that people will do this, because they don’t understand the echosystem of third party cookies and how important they are to advertising. He also argues that it’s unfair because they won’t block Google or Microsoft’s own cookie tracking services. Vanderhook says the capability isn’t turned on yet, but that the infrastructure is laid.

I was wondering if anyone else is concerned about this or whether it sounds like a legitimate concern to you? I’m not familiar with this issue.

blog comments powered by Disqus