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The Power 100

The most influential people in sports, from golf to skateboarding to...


His absence from the PGA Tour this year has opened the world's eyes to how powerful he really is.

02 ROGER GOODELL Commissioner, NFL

Under his reign, pro football rumbles on as America's most popular, and profitable, sports league.

03 DAVID STERN Commissioner, NBA

In charge 24 years, Stern has expanded the league's reach to Europe and China, but a scandal over referee gambling required some cleanup.


Looking to strengthen an already mighty brand, Bodenheimer aims to win the rights to the 2014 and 2016 Olympics.

05 DICK EBERSOL Chairman, NBC Sports

Prime-time ratings for the Beijing Olympics trumped those from Athens four years earlier, and fans flocked to NBC's Web site for streaming video.

06 PHIL KNIGHT Chairman, Nike

Co-founder Knight oversees the top athletic shoe and apparel outfit on the planet. Enough said.

07 ALLAN "BUD" SELIG Commissioner, MLB

With baseball finally free of its steroid scandal, Selig's next challenge is testing instant replays on home runs.

08 BRIAN FRANCE Chairman and CEO, Nascar

Even with hiccups over faulty tires and failed inspections, Nascar still boasts the most brand-loyal fans in sports.

09 MICHAEL JORDAN NBA great; minority owner, Charlotte Bobcats

Five years after retiring, MJ retains a star power that extends far beyond hoops.

10 SEAN MCMANUS President, CBS News and Sports

McManus manages a juggernaut of NCAA March Madness, the NFL, the U.S. Open, and lots of golf--while also keeping an eye on CBS News.

11 DAVID HILL Chairman and CEO, Fox Sports

The Godfather of Fox Sports returned full-time last year after juicing up DirecTV's programming.

12 RUPERT MURDOCH Chairman and CEO, News Corp.

He may not understand football, but the media mogul knows that sports sells--whether it's NFL on Fox or cricket in India via his ESPN Star joint venture.

13 MYLES BRAND President, NCAA

Brand has implemented stiff penalties for athletes who don't meet academic standards.

14 TONY PONTURO Vice-President, global media and sports marketing, Anheuser-Busch

All eyes will be on the man who controls the biggest ad budget in sports--to see what the brewer's new owners will spend.

15 LANCE ARMSTRONG Tour de France cyclist

Continuing his anticancer crusade, Armstrong is back on the bike, aiming for his eighth yellow jersey in 2009.


He created a hot, new cricket league in India and signed a 20-year venture with CCTV to develop sports in China.

17 LEBRON JAMES Forward, Cleveland Cavaliers

A big year for King James: the cover of Vogue and an Olympic gold medal. He's still lacks an NBA title, however.

18 DONALD FEHR Executive Director, Major League Baseball Players Assn.

The de facto union boss had a lot on his plate in the past year, including the Mitchell Report on steroid abuse.

19 STEINBRENNER FAMILY Principal owner, New York Yankees

With patriarch George out of the public eye, sons Hank and Hal will usher the Bronx Bombers into the new Yankee Stadium in 2009.

20 JOHN HENRY Owner, Boston Red Sox; co-owner, Roush Fenway Racing

A big part of Boston's sports renaissance, the Red Sox are shooting for their third World Series trophy under Henry's ownership.

21 GARY BETTMAN Commissioner, NHL

With a crop of marketable young players, Bettman has a chance to bring hockey back from the blahs.

22 PHILIP ANSCHUTZ Founder, Anschutz Entertainment Group; Co-owner, Los Angeles Kings;

The Denver billionaire owns five soccer teams and six hockey clubs to help fill the 30 arenas AEG owns or manages.

23 TIM LEIWEKE CEO, Anschutz Entertainment Group

After bringing David Beckham to the Los Angeles Galaxy, Anschutz's field general is reshaping L.A. with a $2.5 billion entertainment and sports complex.

24 ROBERT KRAFT Owner, New England Patriots

What's more heartbreaking than losing the Super Bowl after a perfect season? Maybe losing quarterback Tom Brady this year.

25 BRIAN ROBERTS Chairman and CEO, Comcast

The super-competitive squash player recently won battles with the NFL and Big Ten over sportscasts on his cable systems.

26 JERRY JONES Owner and General Manager, Dallas Cowboys

His new $1 billion stadium will be ready in 2009 and will host Super Bowl XLV in 2011.

27 TIM FINCHEM Commissioner, PGA Tour

The Tour's playoff structure seems to be a winner, but Finchem no doubt longs to have Tiger back.

28 KOBE BRYANT Guard, Los Angeles Lakers

His gold-medal trip to Beijing for the Olympics solidified his MVP status as an international icon.

29 PEYTON MANNING Quarterback, Indianapolis Colts

Younger brother Eli may have stolen the limelight with last season's Super Bowl win, but Peyton is ahead in marketability, pitching Sprint, MasterCard, and Gatorade.


His string of deals over the past year include rights to stream MLB games, broadcast Southeast Conference college games, U.S. Open tennis, and Masters golf.

31 MARK PARKER President and CEO, Nike

The Olympics were a boon for Parker, with 22 of the 28 Chinese sports federations and most of the U.S. men's basketball team wearing the iconic swoosh.

32 ED GOREN President, Fox Sports

The 37-time Emmy winner is taking Fox further into the digital age by offering all MLB games in HD.

33 MALCOLM GLAZER Owner, Manchester United, Tampa Bay Buccaneers

ManU won the Premier and Champions League titles this past season, but his biggest coup could be holding on to superstar Cristiano Ronaldo.

34 TOM BRADY Quarterback, New England Patriots

Sidelined by injury this year, he had been challenging Peyton Manning's title as king of endorsements in the NFL.

35 JEFF URBAN Senior Vice-President, sports marketing, Gatorade

His product is the official sports drink of all four major sports in America, as well as soccer in Europe and the U.S.

36 PAUL ALLEN Owner, Seattle Seahawks, Portland Trail Blazers

The billionaire Microsoft co-founder hasn't scored as well in sports despite throwing buckets of money at players.

37 SCOTT BORAS President, Scott Boras Corp.

Baseball's ├╝beragent will be peddling sluggers Mark Teixeira and Manny Ramirez this off-season.

38 DALE EARNHARDT JR. Nascar driver

His move to Hendrick Motorsports seems to be what he needed, as Little E returned to the winner's circle in 2008.

39 PETER UEBERROTH Chairman, U.S. Olympic Committee

The one-time water polo player never made it to the Olympics as an athlete, but he's been bringing back Olympic gold.

40 CHASE CAREY CEO and President, DirecTV

The one-time rugby player's satellite-TV company keeps adding eyeballs by offering exclusive sports channels.

41 RICK DUDLEY President and CEO, Octagon

His agency's roster of clients keeps growing, boasting the likes of John Elway, Chris Paul, and some swimmer named Phelps.


His eight gold medals in the Beijing Olympics and 14 overall are guaranteed to make him this season's most sought-after sports celeb by advertisers.

43 GEORGE PYNE President, IMG Sports & Entertainment

The key deputy to IMG's Forstmann circles the globe to sign more athletes as well as sponsorship and licensing deals.

44 MARK CUBAN Owner, Dallas Mavericks, HDNet

Endorsements from David Stern and John Henry will no doubt help the tech billionaire's chances of adding the Chicago Cubs to his holdings.

45 ALEX RODRIGUEZ Third baseman, New York Yankees

The reigning American League MVP has been in the news a lot lately, but not necessarily for his on-field performance.

46 CASEY WASSERMAN CEO, Wasserman Media Group; Owner and CEO, Los Angeles Avengers

The Hollywood scion's agency represents a Dream Team, including soccer's Mia Hamm, 20 Beijing Olympic athletes, and seven of the top 15 NBA picks.

47 JACK NICKLAUS PGA great; partner, Nicklaus Design; owner, Nicklaus Golf Equipment

Golf's Golden Bear has designed more than 200 golf courses, plus he's an author, with two books in 2007.

48 MARK FORD President, Sports Illustrated Group

He's testing fresh waters for the largest sports weekly, auctioning ad space online in the hopes of reaching new, global advertisers.

49 BOB DUPUY President and Chief Operating Officer, Major League Baseball

He's currently working on a plan to end local blackout restrictions on televising baseball games.

50 DANICA PATRICK Indy Racing League Driver

The first woman to win an IndyCar race, generating some much-needed buzz for that other racing league.

51 DEREK JETER Shortstop, New York Yankees

The team captain and ad pitchman is leading the American League club to its new $1.3 billion ballpark next year.

52 SIDNEY CROSBY Center and captain, Pittsburgh Penguins

At just 21 and with three years as a pro, Sid the Kid is hockey's top player and most marketable athlete.

53 ADAM SILVER Deputy Commissioner and COO, NBA

Considered a top candidate to succeed Stern someday, he continues to push the NBA into new media.

54 JOHN MADDEN NFL commentator; video game icon

This year marks his 30th in the broadcast booth and the 20th for his namesake video game.

55 DAVID LEVY President, Turner Broadcasting Sales and Turner Sports

Turner Sports is expanding rapidly, from NBA coverage on TNT and MLB games on TBS to pro sports Web sites.

56 ANDRE AGASSI Tennis great

One of the most marketable tennis players of all time, Agassi now uses his fame and wealth largely for philanthropy.

57 TONY HAWK Skateboarder; video game icon

After ushering extreme sports into the mainstream, Hawk is huge among gamers.

58 EARVIN "MAGIC" JOHNSON Nba Hall of Famer; Chairman and CEO, Magic Johnson Enterprises

Magic Johnson Enterprises owns movie theaters, fast-food outlets, and health clubs in inner-city neighborhoods.

59 JOHN RICCITIELLO CEO, Electronic Arts

The video game company is a champ in sports, thanks to such products as Madden NFL and NBA Live.

60 JERRY COLANGELO Chairman and CEO, Phoenix Suns; National Director, USA Basketball

The man responsible for assembling the "Redeem Team," which slam-dunked all challengers at the Beijing Games.

61 DANA WHITE President, Ultimate Fighting Championship

Led by UFC, mixed martial arts is shoving boxing aside as the biggest draw for fight fans.

62 GENE ORZA Chief Operating Officer, Major League Baseball Players Assn.

A significant player in baseball's collective bargaining negotiations over the past two decades.

63 DON GARBER Commissioner, MLS; CEO, Soccer United Marketing

The 14-club soccer league has plans to add four more teams by 2011.

64 JIM NASH Managing Director, Sports Advisory Practice, Bank of America

Has helped the big bank team up with the Big Four of U.S. sports: the NBA, NFL, NHL, and MLB.

65 WAYNE GRETZKY Hockey great; part-owner and head coach, Phoenix Coyotes

Former star of the Edmonton Oilers and Los Angeles Kings, Gretzky looms large from his years as The Great One.

66 ROSS GREENBERG President, HBO Sports

HBO is home to some of the most respected sports coverage anywhere with shows such as Costas Now and Real Sports with Bryant Gumbel.


The Little Caesar's Pizza founder is still celebrating the Red Wings' first Stanley Cup since the 2001-02 season.

68 JACK ROUSH CEO and co-owner, Roush Fenway Racing

The success of his Nascar team this season is resting on the shoulders of driver Carl Edwards.

69 JEFF PASH Executive Vice-President and General Counsel, NFL

The lawyer is the No. 2 executive in the No. 1 sports league.


Clients include superstars LaDanian Tomlinson and the Manning brothers, Eli and Peyton.

71 MIKE HELTON President, Nascar

As Nascar's liaison to drivers and team owners, the Virginia native is racing's troubleshooter.

72 JOHN WALSH Senior Vice-President and Executive Editor, ESPN

The adviser to ESPN's John Skipper has helped the cable network and its Web site dominate sports news.

73 DAVID BERSON Executive Vice-President, Program Planning and Development, ESPN

In charge of deciding what you'll see on "the worldwide leader in sports."

74 KATIE BAYNE Chief Marketing Officer, Coca-Cola North America

Coke furthered its global status by spending roughly $90 million at the Beijing Olympics.

75 LESA FRANCE Kennedy President, International Speedway

The highest-ranking woman inside stock-car racing has helped bring fans to the track.

76 ARLEN KANTARIAN CEO, United States Tennis Assn.

With Europeans dominating world tennis, the USTA has started an Elite Player Development program in hopes of creating an American star.

77 PAT BOWLEN Owner and CEO, Denver Broncos

His Broncos have appeared in five Super Bowls, and he has gotten the NFL big bucks from TV networks for airing rights.

78 CHRISTINE DRIESSEN CFO and Executive Vice-President, ESPN

Profit at the Disney subsidiary continues to grow under Driessen's watch.

79 TONY VINCIQUERRA Chairman and President, Fox Networks Group

Fox's cable guru mints money by overseeing Fox Sports Network and launching new niche channels.

80 RICHARD PETTY Nascar legend, team owner

Nascar's winningest racer influences the sport today as co-owner of the car driven by Bobby Labonte.

81 ROONEY FAMILY Owner, Pittsburgh Steelers

Their team may have won the 2006 Super Bowl, but family squabbles may lead to a sale.

82 TIM BROSNAN Executive Vice-President, business operations, MLB

He negotiated a hefty distribution deal that should give baseball's new cable channel, MLB Network, a big boost.

83 BOB BOWMAN CEO, MLB advanced media is gaining a significant partner in 2009 when MLB Network is launched, probably in time to cover spring training.

84 GREG CAREY AND JOE RAVITCH Managing Directors, Goldman Sachs

They helped finance construction of the palatial new $1.3 billion Yankee Stadium.

85 DAVE MORGAN Executive Editor, Yahoo! Sports

Yahoo! Sports is quickly becoming a top source for breaking news and playing fantasy sports.

86 JIM DELANY Commissioner, Big Ten

He lords over one of the most-watched college conferences.

87 RANDY FREER COO, Fox Sports Net

Signed on a dozen new teams this year, giving FSN TV rights for 48 of the nation's 84 major sports teams.

88 STEVE BORNSTEIN CEO, NFL Network; EVP of media, NFL

The former ABC and ESPN chief, who muscled the NFL's way into huge TV deals, may need ESPN's help to win with NFL Network.

89 WYCLIFFE GROUSBECK Owner and CEO, Boston Celtics

After years in the NBA's cellar, the Celtics beat the Los Angeles Lakers for the 2008 championship.

90 ROGER PENSKE Founder and Chairman, Penske Corp.

Owns teams in Nascar, the Indy Racing League, and the American Le Mans Series.

91 COLIN BADEN President, Oakley

The maker of sunglasses and outdoor apparel recently teamed with the Lance Armstrong Foundation to fight cancer.

92 ROBERT JOHNSON Majority owner, Charlotte Bobcats

The NBA's first team owner who is African American has brought Michael Jordan into the front office and hired the legendary Larry Brown to coach the 2008-09 season.

93 MIKE SLIVE Commissioner, Southeastern Conference

Conference powerhouses Florida and LSU have won the last two national championships.

94 STAN KROENKE Owner, Colorado Avalanche, Denver Nuggets; part-owner, St. Louis Rams

Three major U.S. teams aren't enough; Kroenke now is into British soccer with a stake in the club Arsenal.

95 KEVIN PLANK Founder and CEO, Under Armour

The firm has grown beyond its sweat-absorbing shirts and shorts to such sports gear as sunglasses and cleats.

96 RAY BEDNAR senior vice-president

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