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YouTube--Big Home Page Ads. Not a Good Sign


Shades of MySpace…..Silicon Alley Insider reports that YouTube is revamping its homepage and shopping around the opportunity for advertisers to put big ads there.

This can’t be good. Isn’t that kind of approach basically the first thing you would think of after taking over a company? But it’s so obvious and so limited in how much it can wring out of the potential of the whole property that naturally you would think, oh hey, I need to focus on coming up with something else, something bigger, something more innovative.

So, after nearly two years (can it be that long?) of trying to come up with something else, they’re back to this? Yikes….


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