Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Papa John's Crop Circle: Now That's Engaging


Papa John finished its crop circle ad, and I think it looks pretty good. You have to be pretty impressed with the GPS technology that allows tractors to work with that kind of precision.

As of 4:53 today, the subject of ??apa John?? crop circle?had 29,000 Google hits. I’ll be looking to see how much TV pickup it gets. I’m betting a lot. And that’s the definition of an ad that works.

The ad is cut into a wheat field near Denver International Airport.

Investors, however, though the company had crust spending that much money on the wheat, whose price has been climbing with other commodities. Shares closed down more than 5% today.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus