Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Twitter Kvetching Vs. Blogging


So I was asking Clay Shirky about any new trends he found interesting and he mentioned Twitter kvetching about brands or businesses. He talked about it as the digital water cooler and said that what’s different about writing a tweet about, oh Entourage crashing AGAIN, and blogging is that you can just toss off a remark rather than having to actually do a whole thought out post about the subject. Ok. And his words were better than mine: “Who wants to post in their blog about a machine crashing — so whiny.”

What I am wondering is if companies are noticing a difference and are reacting differently. Kvetching can quickly snowball, I imagine. Has anyone run across good examples of how that has happened and how companies reacted?


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus