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Innovation & Design

Ubisoft Snaps Up Sin City Studio

With the acquisition of Hollywood player, Hybride Technologies, Ubisoft aims to operate one of the best 3D animation studios in the entertainment industry

In yet another sign of the continued convergence between Hollywood and gaming, French publisher Ubisoft today announced that it's purchased Hybride Technologies, a Montreal-based visual effects studio that's worked in cinema, television and advertising. The financial terms were not disclosed.

Hybride, which employs 80 team members, has created special effects most recently for the Spy Kids series and more stylistic films such as 300 and Frank Miller's Sin City. Ubisoft said it will "work closely with Hybride to share technology and to develop tools in order to optimize the creation of both video games and visual effects and to offer gamers visual experiences that rival those of the cinema."

Hybride will also continue to work with its own film partners, which naturally will now give Ubisoft even more opportunities to leverage its own IP for the movie industry — something that's already begun in part with Prince of Persia and Far Cry. Ubisoft said that Hybride's visual effects creation business for cinema, television and advertising will initially generate sales of approximately 6-7 million euros and a current operating income of about 10 percent of sales.

"The future of our industry depends on our ability to create brands that captivate audiences and to extend those brands to other forms of entertainment," said Yves Guillemot, chief executive officer at Ubisoft. "The acquisition of Hybride falls directly into the strategy that has already led us to open a digital creation studio in Montreal and to acquire the Tom Clancy brand for video games and ancillary products. The exceptional quality of the team at Hybride and the expertise of our Ubisoft teams will allow us to create one of the best 3D animation studios in the entertainment industry."

"This alliance is a true first for the industry," added Yannis Mallat, chief executive officer of Ubisoft Montreal. "Ubisoft and Hybride share the same vision of entertainment convergence and a common passion for innovation and creativity."

"It is the quality and innovation of our artists that made Hybride into one of the most successful studios in cinema and the most important visual effects producer on the North American East Coast," commented Pierre Raymond, founder and chief executive officer at Hybride Technologies. "The sharing of technological and creative expertise between Ubisoft and Hybride will position the two companies at the head of the pack in an entertainment industry in rapid evolution."

Provided by GameDAILY—Your daily dose of gaming

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