Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

When Advertising, Appeal to Senses

You don’t need to be a big company to make a big impact in advertising. But you do need to be smart about how to catch people’s attention—and that means taking advantage of what matters most to people: their five senses. Studies show that when a consumer recalls more than one sensory impression that a product or brand has conveyed, brand loyalty hovers around 60%. Look for opportunities to think outside the box for initiatives that incorporate some creativity. Having spent 30 years in all things pop-up, slide-in, scratch-and-sniff, and taste-test, I know firsthand how big a difference a little creativity can make.

Mike Maguire


Structural Graphics

Essex, Conn.

blog comments powered by Disqus