As the housing slump winds on, builders and Realtors are getting very creative in their marketing. We could almost do an awards show about the best promotions. Here are a few of my favorites:
Pardee Homes has a red door list of complete homes they are putting on special sale price each week.
Shea Homes is offering a chance to win free gas for year to new home buyers.
Only in LA: I saw an ad saying a listing was the first duplex in the neighborhood offered for under $1 million since 2004.
I’m noticing that price reductions are now called price improvements. That’s not an improvement for the seller.
My favorite pitch of all: DR Horton offering $100,000 off to any buyers, but they have to bring the coupon!