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Businessweek Archives

Frank Tyneski, Director of IDSA, Talks About Design.


Check out the great video pod interview with Frank Tyneski, the new head of the Industrial Designers Society of America. He talks about moving from push to pull, the promise of smell (oh yeah), education, strategy and more.

Great to hear him just weeks before we announce the winners of the 2008 IDEA gold, silver and bronze awards. We have some fascinating surprises.


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