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Exit Poll: Mercury is Dropping


Businessweek.com readers so far are voting Mercury off the island, which of course they have effectively been doing for years, when they bought something else.

Accompanying the story, “Which Auto Brands Should Go?” is an online poll. With just over 600 responses so far, the No. 1 choice was Ford Motor Co.’s Mercury brand, with about one-third of the votes. Next was Hummer, the poster child for big, politically incorrect SUVs, followed by a statistical tie for a couple others.

Reader comments are fairly numerous, too. Thanks for the responses.


The Aging of Abercrombie & Fitch
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