Just came out of a great presentation on blogging by Jeff Jarvis of buzzmachine.com. He was talking to an audience of neophytes and ??ld?hands and did a great job. If you want someone to talk to your people about how the world of blogging works, Jeff does it incredibly clearly.
Key Jarvis points on blogging:
1- It’s all about community and conversation.
2- Link out = Link in. Links enable conversations.
3- The role of bloggers is to curate a conversation, not dominate it.
4- Have a comment strategy—highlight your commentators and their comments (sorry, I am falling down on this in my own blog).
5- In posting, have a real voice, be brief, be provocative, respond.