Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Businessweek Archives

CK Prahalad: The New Age of Innovation

I?? racing through a copy of ??ottom of the Pyramid?guru, CK Prahalad’s new tome, the hefty book: The New Age of Innovation: Driving Co-Created Value through Global Networks. CK’s a really smart thinker and while much of what he’s saying can seem obvious, we all know that what might seem obvious in theory can be devilishly difficult to apply in practice. So the examples and the stories and the hammering home of the lessons to be learned and practices and processes to be applied should make this book prescribed reading. The two lynchpins of his argument are:

Firms have to learn to focus on one consumer and his/her experience at a time, even if they serve 100 million consumers… No firm is big enough in scope and size to satisfy the experiences of one consumer at a time. The focus is on access to resources, not ownership of resources.

CK and his co-author, MS Krishnan, are coming into BW Towers next week and I’ll be recording a video interview and chatting with them for a piece we’ll run on the Innovation channel some time soon. Do let me know if you’ve got any questions for them…

blog comments powered by Disqus