Bloomberg the Company

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Follow Us

Industry Products

Businessweek Archives

Brand Reinforcement, Online and Offline


As audiences continue to fragment, integration is increasingly essential to the success of a promotional campaign. One-off promotions and offers have less of an impact on your prospective and existing customers than an integrated message. A multi-point coordinated campaign with a consistent look and feel that promotes the same offer encourages your clients to engage with your business through their chosen method, and move through the pipeline to become a sale.

Consistency is key. When customers see an offer or message online that doesn’t relate to what they see in the store, it triggers doubt, skepticism, and confusion—three things that rarely lead to a buying decision or the development of brand loyalty. If you don’t maintain the look and feel of your company brand, you leave customers to make their own assumptions.

With all the user-generated content increasingly available online about small businesses, it is imperative that you keep your own messages integrated and consistent. Otherwise customers will not be able to distinguish you from competitors, or worse, will get frustrated and not bother trying.

By combining the impact of your online and in-store promotions, you reinforce your brand and reach new customers. At the same time, you ensure your existing customers are engaged in your current promotions.

Josh Walker

CEO

CityVoter

Cambridge, Mass.


The Aging of Abercrombie & Fitch
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus