Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Led Zeppelin Reunites, Leading To Totemic Moment In Targeted Advertising


As you may have heard, Led Zeppelin played a one-off reunion show in London last night. And, like any good rock fan, I clicked on the video link on this review run by Britain?? Sun tabloid, eager to see a clip from the show.

And I get greeted by an ad featuring a gray haired guy striding towards the camera earnestly declaiming:

??hen my doctor told me my high blood pressure may have led to my erectile dysfunction ?? ?

Yup, a Levitra ad. And not just any Levitra ad. This one was 60 seconds long. (Possibly longer. I mean, it goes on forever.)

I know, I know, it’s been a long time since they (and their fans) rock and rolled. But we didn’t need to know why.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus