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Web 2.0 Conference: Microsoft Exec Quietly Micturates On The Entire Value Proposition of Search Advertising


“It’s not perfect … We unduly give the last transaction credit … It doesn’t account for the TV ad” that a consumer might see shortly before clicking on a search ad.

—Brian McAndrews, Microsoft SVP and former CEO of aQuantive, while on a panel of top Web ad execs from AOl and Yahoo, and, curiously, not Google.


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