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Businessweek Archives

Unintended Consequences, Part 3,624: The Rise Of A New Celebrity Underclass

??he endless proliferation of reality television means that there are so many celebrities being created on a daily basis that even the sisters on Sunset Tan (editor?? note: Don?? worry. I haven??, either.) are famous. There used to be fifteen or twenty really famous people, and now there are thousands. After they??e been reality stars, they can?? go back ot their old lives. How will they make a living??/em>

—VHI’s executive vice-president of original programming, Michael Hirschorn (a man who knows something about reality tv), quoted in the “Hot” issue of Rolling Stone. (And which is not online, for some reason.)

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