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Advertising's inner circle

Max Kalehoff links to a graphic on his Flickr page showing the words or sentiments (I’m not sure) most often associated with advertising on blogs during a recent period. There’s an inner circle on this chart, and the only two values it features are “false” and “misleading.” I’ll confess, I don’t understand the chart too well. It has a negative values, but not positive ones. Don’t some people think ads are funny or cute? (Occasionally, when a lapse in TiVo planning forces me to watch a few, I notice that they’re far more fun than they used to be.) In any case, Max and his colleagues will clear up all questions on their Webcast tomorrow.

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