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Advertising's inner circle


Max Kalehoff links to a graphic on his Flickr page showing the words or sentiments (I’m not sure) most often associated with advertising on blogs during a recent period. There’s an inner circle on this chart, and the only two values it features are “false” and “misleading.” I’ll confess, I don’t understand the chart too well. It has a negative values, but not positive ones. Don’t some people think ads are funny or cute? (Occasionally, when a lapse in TiVo planning forces me to watch a few, I notice that they’re far more fun than they used to be.) In any case, Max and his colleagues will clear up all questions on their Webcast tomorrow.


The Aging of Abercrombie & Fitch
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