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MySpace Wooing Original Shows Makes Sense

MySpace’s plan to create original series won’t come cheap: My colleague Ron Grover reports each installment will cost the producers more than $80,000, much higher than the estimated $5,000 per installment that it cost to product Michael Eisner’s Prom Queen.

But this bet on higher quality but not TV-quality shows, tailored in small bits and doled out as a series, really seems to be hitting the sweet spot online. And MySpace is smart to bring its influence to bear in creating and distributing these kinds of shows. People love video. They love series. And they love when those video series fit into the sensibility that works online.

In the early days of movies, short videos—10 to 15 minutes—were the standard fare. That changed overtime, as people took to sitting for hours in plush theaters. So I love this return to the roots of video online, but of course, always with the digital twist f when and where you want to watch it.

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