Bloomberg Anywhere Remote Login Bloomberg Terminal Request a Demo

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Experian wastes money so you don't have to?


I found this bewildering:

So taking that slogan to heart, Experian decides to buy an ad on a phone booth on 6th avenue in midtown Manhattan? You have to be one ironic, postmodern, absurdist marketer to sign off on this creative and media buy. If the ad does its job, it just proved itself wrong. If not, then Experian is clearly too stupid with its own money to manage yours. I?? love to make the ??his is actually brilliant and here?? why?argument, but it’s dumb, dumb, dumb. My head’s spinning.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus