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Businessweek Archives

Department Of They Don't Write 'Em Like That Anymore


The cultural archaeologists at WFMU dig up a rather cool theme song from one of the most overtly crazily-titled treats of all time. (And one that once had unusually good packaging, to boot.)

Oh, the disappearing ad jingle. But not just that. There was a time when the likes of, say, Pepsi, would have studio bands record its theme song in a bunch of different styles??o the rock station would get the rock version and the funk stations would get the funk versions. On some obscure funk compilation I have buried somewhere there is, if I recall correctly, such a version of a Pepsi jingle, and it?? pretty damn hot.

Screaming Yellow Zonkers come from a period in American culture in which, I like to think, the in-jokes of the underground??nd especially the drug underground??ore routinely trickled into the mainstream, under-the-radar style. In the Sixties and Seventies, the grownups were even more clueless than they are today; the schism between youth culture and the day-job world was new and thus fairly unbridgeable. (I write this, of course, as a grown-up of today. More or less.)

Yeah, go ahead, don?? believe me. I??l raise you an H.R. Pufnstuf and a Krofft Supershow:

??ake a trip with us today? Take that, Adult Swim.


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