At the upcoming Frankfurt Auto Show, Kia will unveil this new sport coupe concept that could change the brand's blah image
Kia Motors Corporation has released a second "preview image" of the concept car it will premiere at the Frankfurt International Motor Show next month.
Pitched as a vision of the future for Kia design -- as opposed to a totally outlandish concept that will never impact on the mainstream market – the new image shows the Sports Coupe Concept in profile, revealing classic lines coupled with a lengthened cabin design that can accommodate four adults in comfort.
Designed in Europe, under the guidance of Kia's Chief Design Officer, Peter Schreyer, the all-new 2+2 Sports Coupe Concept, the name of which is still under wraps, is said to represent a new design ethos for the Korean automotive company.
"The new Sports Coupe Concept is a clear and emphatic statement that the future of the Kia brand is set to be one that will excite and surprise an entirely new audience of consumers," commented Peter Schreyer.
"In making this design departure for Kia it was essential to my thinking that we did not lose sight of the fact that the Kia brand must continue to appeal to customers in the mainstream. It would have been easy to present an extreme supercar at Frankfurt that would attract plenty of attention, but could have no place in Kia's future. Our Sports Coupe Concept is not simply a flight of fancy.
"I believe this concept car could be a 'landmark' vehicle in Kia's history and I wanted it to appeal to the widest possible audience. This design is not the result of self-indulgent design excess. It incorporates a host of elements that will become the new face-of-Kia right across our product range and it is the clearest design statement about the way I want Kia to be seen as we go forwards," added Schreyer.