Thanks to Jack Cheng and David Armano for telling me that digital agency R/GA did the great Nike+ site which creates a wonderful experience for the runner population (or not??heck out some of the comments off the post).
More on R/GA.
David Armano has a telling take on both Nike+ and the Dove Evolution ad program, both of which won awards at the Cannes
Advertising Festival. Today, you need a compelling story and a great experience to build your brand. Remember that both require intimacy with your customers??nd respect for them. Don?? simply send all your corporate clients to play in social networking sandboxes crawling with your 29-year-old friends.