Post writer Joel Achenbach mulls the Fortune story, Can the Washington Post Survive?” His point is that the Post’s greatest asset is a community that’s passionate about news and boasts an enormous pool of talent.
He may be right. I’ve always resisted the idea of working as a journalist in Washington. The product of the dominant industry there is “message.” Journalists become part of the supply chain, or maybe it’s the sales force. Covering politics is like covering PR. In a way, I’d much rather write about steel: The message can’t stray too far from reality, which is measured by the ton.
Washington’s different. But maybe that’s why it’s built for Web 2.0 (if people still use that quaint term).