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Flashes of the Obvious and How Great Movie Trailer Mashups Are

I love my job and I love Jane Austen. What I love about my job is just how much technology is changing our behavior. And what I love about Jane Austen is how what she wrote 200 years ago fits our world today.

So my point is, after readying a story in the NYTimes about the popularity of Jane Austen, I spent a couple hours on Saturday night emersed in the Jane Austen video mashups on Youtube. They are beautiful and creative and fascinating. Kids are taking either the trailer voiceover from the most recent moving, Becoming Jane, and mashing it with other videos (like an hommage to Harry Potter’s Hermione) or with other music. Or they’re taking clips from all the different movies of Jane Austen books and glomming them together with music or themes that mean something to them.

Massive copyright violation, but if I were the movie studios, I would be ecstatic. Companies try so hard to create buzz and following for their products. They throw video out there for people to use, but all too often only want folks to use the video clips they provide. This however, this incredibly clever massive copyright violation is exactly what any movie studios should hope to have.

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