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Amateur V. Professional Video: Who Wins? Depends on Who You Ask

Digging into the Pew study on video viewing, I was struck by the fact that most people who watch online videos say they would rather watch professionally-produced videos over “content ‘produced

by amateurs.’”

All except men between the ages of 18-29, a coveted audience for advertisers.

“Overall, 62% of online video viewers say that their favorite videos are those that are professionally produced, while 19% of online video viewers express a preference for amateur content.”

“For young adult men who are online video viewers; 43% express a clear preference for professional video, while 34% prefer amateur content. Another 19% of male video viewers ages 18-29 say they enjoy both amateur and professional content.”

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