Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Olympic hoo-hah


London?? logo for the 2012 Olympic Games has just been unveiled and it??, well, a bit odd (also check out the official brand video. It?? all causing quite a rumpus, by all accounts. [UPDATE: The original link I included has now been changed to a more generic brand video, after fears that the first video might trigger epileptic fits in viewers. Other sources in London have been describing the logo as Lisa Simpson performing an act I?? not going to mention here. Nearly every major British media outlet has been running coverage on the ongoing furore. One thing to be said: it?? certainly getting people to think about branding and logo design.]

Designed by Wolff Olins, it?? definitely not your run-of-the-mill ??each for the stars?running man type of logo, nor even ‘we’re all winners together’. It’s more punk than that, which is a bit unexpected, but not necessarily such a bad call. I quite like the wonky man myself. It’s certainly bright and eye-catching. But can it last the distance for the next five years?


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus