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Businessweek Archives

Individual Genius--We Should Never Forgot How Important It Is.


In era of process, where we do nearly all our innovation and design in teams, it is important to remember that genius can still play a critical role in creativity. Take a look at this amazing video of kinetic sculpture.

There are more videos by this creative genius at his site, glumbert.com.

I?? like to open a conversation on the role of individual genius in innovation and design today. Our language and our behavior is all ??rocess?driven but are we missing something very important? And if genius remains critical, how can it be integrated into our current business culture?

Does the individual creative genius require the individual brilliant individual business partner to make the magic happen? Is it always a Steve Jobs—Jonathon Ive kind of thing or can it be something else?

I dunno but want to find out. What do you think?


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