With so much information available on the Internet, it is increasingly important that your site stand out amidst the clutter. Search-engine optimization (SEO) is critical for getting your Web site listed among the top-ranking spots on major search engines. Optimizing your site is not as hard as you might think. Here are some quick strategies to consider for getting better online exposure:
Your site should be "architectured" properly, coded cleanly, and use proper keywords. Keywords are the most important part of the SEO strategy, but don’t overdo it. Search engines know when keywords are overused.
Link your site to other active sites, and make sure it has more text than Flash-based components. Search engines will pick up your site faster as it gains viewers and becomes more active.
Sneak keywords into your drop-down menus, site headers, site footers, and tabbing system.
If this is all too confusing, hire an outside firm to help. But be forewarned it can take up to 18 months to get properly optimized, so be patient.