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Do You Have "Authority" On Technorati?

Why Apple Is No. 1 In Innovation--The BW/BCG Survey. |


| Why Global Execs Think Microsoft Is Innovative.

May 07, 2007

Do You Have "Authority" On Technorati?

Bruce Nussbaum

Tip of the hat to David Armano over at Logic + Emotion for highlighting the fact that Technorati has changed the way it measures--and describes--links to blogs. David doesn't think it's user-friendly.

Do you?

01:32 AM


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What Technorati calls its "links" or "authority" is irrelevant. (If Technorati were really interested in "user-friendiness," they'd have a different name to begin with."

Since Google is God, what matters is *their* assessment of your importance. That is your "PageRank." That gets factored into how high up your site gets placed in their searches. And, that leads to real money!

"NOD" is a "6". "Logic+Emotion" is a "6." So is "Creative Think." BTW, Google is a "10."

Posted by: Roger von Oech at May 7, 2007 04:44 PM

I really like using Technorati, and I'm less concerned about rank rather than speed. I often find myself waiting long periods of time to find relevant blog posts. I wait, of course, because it's often the best place for me to find fun design information. I don't find Technorati very helpful when attempting to build traffic, though. My experience is that I get about 40 times more traffic from Google than Technorati. This is surprising to me: I get my second most traffic from a European design web-ring called lounge72 which is about 1/3 of what Google gets me. This traffic has been there from day one and has sustained throughout my membership to the ring. Why? I have no idea.

Posted by: Brandon Thomas Baunach at May 9, 2007 05:45 AM

Hey, I spent 10 minutes writing a thoughtful comment only to find it was not included. What gives? Is there a prejudice factor on your blog?

Posted by: brandon at May 10, 2007 09:24 PM


Just got back from a PDMA conference in Boston. Laptop wasn't working so I couldn't post your comment. Sorry.

And what is lounge 72? Sounds interesting.


Posted by: bruce nussbaum at May 10, 2007 11:26 PM

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