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An economy of tune-ups

? YouTube's Steve Chen: Copy Protection Technology Taking Time |


| Squirrels ?

May 07, 2007

An economy of tune-ups

Stephen Baker

Waiting in line at my local branch of PNC bank, I see they're offering financial tune-ups. Yesterday, my research (whether you believe me or not) carried me to the e-harmony dating site. They're offering marriage tune-ups. (Talk about extending a franchise...) In the old days, cars got tune-ups. Humans went in for check ups or consultations. But those sound boring. They maintain, but don't enhance.

My question: Do we go for tune-ups because we feel like machines? Or is it because the rest of the world treats us as such?

12:38 PM


I think it's a combination. These days I think most people feel like machines because for years a lot of us have been acting like machines. Perhaps if we all treated each other with more humanity, there would be no more "tune-ups" for people, but rather a check-in of sorts, with ourselves and those around us.

Posted by: Becki at May 7, 2007 03:13 PM

Shalom Stephen,

This troubles me as well. The words we use shape the way we perceive our reality. If we get a tune-up or sharpen our saw we do create a self image of ourselves as machines.

How much better it might be if we used words such as restored or refreshed.

Your question has made me want to see what words were appropriate and common in the pre-industrial age.



Posted by: Jeff Hess at May 8, 2007 10:47 AM

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