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Guerrilla Guide to Trade Shows


While strolling through the show, look for an ally. If you can find a suitable partner, offer to split the cost of a booth at the next trade show. Explore other synergies, such as a trade show pavilion. Is there a large company in your industry that sponsors an area for smaller vendors? Take advantage of these opportunities.

To read the full story on AllBusiness.com, click here.

AB


The Aging of Abercrombie & Fitch
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