Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Quiet debut for Subaru

In the land of the jaw-dropping exotics, futuristic concepts, celebrity endorsements and Trail Rated Test Tracks of the 2007 New York International Auto Show, the 2008 Subara Impreza WRX entered the auto world with little fanfare. The 4-door sedan and 5-door hatchback models have a smart new design, lighter bodies, and 2.5-liter flat-four Boxer engine producing 224 hp. New options of electronic stability control and a high-tech navigation system add value to the offer. Both should be solid rides for under $25,000.

So where’s the love for Scooby? The brand seems to struggle to communicate a clear identity. Many of its cars fill an emerging segment of young, low-income drivers - yet to young people like myself, Subaru is far from an icon of cool.

The marque of the new Impreza WRX underscores this concern: it’s a completely new logo, supposedly modelled after the company’s aviation heritage. Booooring. They’d be better off looking towards the future, not the past.

blog comments powered by Disqus