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WSJ and the Frustration of the Blocked Link

? Dusting off creaky algorithms |


| This Week's Cutting Edge Podcast with Starcom's Jeff Marshall ?

April 03, 2007

WSJ and the Frustration of the Blocked Link

Heather Green

The Wall Street Journal has some really good blogs that link all over the Net, creating an interesting compilation on specific issues, including legal affairs or the energy industry. Recently i have been reading their Energy Roundup blog a lot.

But the irony is that great and helpful effort they put into networking out is to other blogs and articles just shows how closed their own site is. Because often when they link to their own articles, you are confronted with a log in request, because ah yes, only people who subscribe to the WSJ online or the paper can get most of their articles online.

That's their choice, but within the context of their blogs it seems to not be so smart. Maybe they should always include a disclaimer (subscription required) so you know what to expect. Knowing what to expect always seems to me to be one of the best ways to keep folks happy.

10:31 AM

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Maybe you're on to something...blogging in a walled garden only leads to dissonance. So don't mix the two, for dissonance can lead to frustration and brand detraction.

Posted by: Max Kalehoff at April 3, 2007 02:48 PM

Good point Heather ...

Obviously, this is a major issue for big media such as the WSJ. Clearly, a blog should not link to walled content at all (or at least as you say include a warning) but the general and ongoing maturing of the blogosphere also begs the question of just how long the WSJ and other media with a strong online presence can keep its content behind the dreaded firewall?

I can understand that revenues need to be made but big media knowledge and analysis are losing their relative value added very quickly these years with the evolution of web 2.0 and the collective mind of the web.

So, perhaps we need to think about a new overall business model for these big players (BW included I guess) at least for their online platform?

Posted by: claus vistesen at April 9, 2007 07:12 AM

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