Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

More On Enemies of Design.

America In Decline? |


| Snakes In the ....Google's Office.

April 03, 2007

More On Enemies of Design.

Bruce Nussbaum

GK VanPatter over at NextD is asking 25 design gurus what they think about the Parson's speech--Are Designers Enemies of Design? He'll publish the results in the next issue. So far, he's received a number of suggestions for the title of the piece. Here they are. In the name of open-source innovation and good humor, give them a read. My favorite? Nuss Baumed. Which ones do you like?

How to Think Like Nussbaum.

Impeach Nussbaum.

An Inconvenient Half-Truth.

Sleeping with the Enemy.

How Nussbaums Happen.

Mars Attacks.

Looking Closer (at Nussbaum).

Judge Brucie.

The Strange Death of Design Thinking.

(Not) Getting It.

Nuss Baumed.

More is MUCH Less.

Nussbaum / His Private Sky.

American Drive-Thru.

Big Banana Blogging.

There Goes the Promise Land.

Good to Great to Huh?

Bruce Almighty.

Forrest Nussbaum.

The New Church of Old Ant-Design.

Nussbaum Business or Out of Business.

Designing Dissent.

The Road Most Traveled.

Sugar Dad.

If Only We Knew What He Knows.

Nussbaum’s Greatest Hit.

Hypocrisy Delivered.

Beautiful Diversion.

Faulty Intelligence.


How to Profit from the Coming Collapse of Design Thinking.

06:33 PM


TrackBack URL for this entry:

A lot of these are pretty funny. Good for them.

But a few of the comments seemed a tad thin-skinned to me. Perhaps they should remember Konrad Adenauer's famous maxim (he was the first Bundeskanzler of West Germany in the 1950s):

"A thick skin is a gift from God."

Posted by: Roger von Oech at April 4, 2007 02:15 AM

Frankly, VanPatter embodies the description. If you look through most of his discussions, he makes it a habit of drawing more attention to his own perspectives than drawing out those of his 'visitor's for the purpose of the reader. Evaluation: It's his stage and he's not going to tolerate being upstaged by anyone.

In a genuine, open attempt to discuss this with him, he blew a gasket.

That said, the premise is still flawed. Good design and arrogance actually don't go together. Where you might find're looking at a compromised example of design. The arrogance comes from feigned competency.

Posted by: Paula Thornton at April 6, 2007 04:17 AM

If this whole buzzing fuss isn't the best example of Creative Abrasion in a loooooooooong time I don't know what is! Thanks Bruce for provoking one hell of a healthy, entertaining dialogue. It reminds me of one of Tom Peters' maxims: "if you're not pissing people off you're probably not doing anything important."

And re "good design and arrogance" I the only one who thought good design was about making ANYTHING more accessible?

I have a challenge to my peers. We all know how much business loves the 4 quadrant explanation for any complex issue. Perhaps that's the new X axis on the grid that explains the dilemna of embracing big D design --- arrogance to accessibilty. What's the y axis? Green to Red, or Green to Black?

Posted by: Julie Anixter at April 8, 2007 07:38 PM

The "trashing the designer" tactics that Paula Thornton is using here are not fooling anyone. Those tactics have been made transparent. See NextD’s UnIdentical Twins. Some people are obviously hell bent on undermining not only any expansion of design but any positive modeling of design. NextD does a lot of wonderful sharing and modeling of what is possible for design. Apparently some feel threatened by that. Paula Thornton is the poster girl for the reactionary desperation that is out there, a foot soldier of the nasty brigade. Knock off the nastiness and go get a life.

Posted by: Lisa at April 9, 2007 08:59 PM

Paula Thornton does not represent the Information Architecture community.

Posted by: Peter at April 10, 2007 03:55 PM

Enjoyed the title jokes. Attack From Mars would also make a great title for Paula Thorntons comments.

Posted by: DailySpecial at April 11, 2007 02:28 AM

blog comments powered by Disqus