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Whoa. Just: Whoa.


Business Exchange

The New York Times Co. reports its February revenues.

It is not pretty:

The New York Times Company announced today that in February 2007 advertising revenues from continuing operations decreased 6.0% and total Company revenues from continuing operations decreased 3.6% compared with February 2006.


The New York Times Media Group - Advertising revenues for The New York Times Media Group decreased 7.5%.


New England Media Group - Advertising revenues for the New England Media Group decreased 4.0%.


Regional Media Group - Advertising revenues for the Regional Media Group decreased 8.1%.

The Times, groping for good news, updates TimesSelect data??nd gives further evidence that rising Web revenues do not cancel out falling print revenues:

The Internet ad revenues included in the three media groups above rose 14.3%. . Year-to-date Internet revenues at the three media groups increased 20.5%


TimesSelect, the fee-based product on that includes The Times?? distinctive columnists and extensive access to its archives, currently has approximately 639,000 subscribers, with about 66% receiving TimesSelect as a benefit of their home-delivery subscriptions and 34% receiving it from online-only subscriptions.

34% of 639,000 = 217,260 paying subscribers.

Assuming all of these people are paying full freight yearly subscriptions?a href="">not guaranteed, that—that’s $10.9 million in revenue.

Is it worth $10.9 million to the Times for it to wall off its columnists? You tell me.

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