Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Businessweek Archives

Billboards: Would-be Wi-Fi Competitors?

? Web 2.0 Worm Is Making Rounds |


| Market Swoon: Kiss Those IPOs Goodbye? ?

February 27, 2007

Billboards: Would-be Wi-Fi Competitors?

Olga Kharif

Recently, I talked to Cyriac Roeding, executive vice president of CBS Mobile, the newly-formed division of CBS that's focused on all things wireless.

And Roeding told me that CBS is considering turning billboards that are property of CBS Outdoor into Wi-Fi access points. If CBS does give this initiative a green light, the network could become the U.S.'s largest Wi-Fi service provider, Roeding says. After all, CBS's billboards line many strip malls, highways, buildings all over the nation.

I am not sure that, at this point, such a roll-out would make sense. After all, citywide Wi-Fi deployments are gaining steam. And private companies like Wayport and Boingo have been in this market for years. CBS might find it hard to compete against these established rivals -- unless it choses to compete on content. Perhaps a CBS Wi-Fi user would be able to gain access to some exclusive CBS content?

04:22 PM


TrackBack URL for this entry:

blog comments powered by Disqus