Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Global Economics

Mobile TV Outlook Fuzzy

Researcher Analysys says the industry should look at what customers want, not just the technology behind the broadcasts

The demand outlook for mobile TV is unclear, says research firm Analysys, despite numerous surveys reporting strong consumer interest.


"In essence, the industry is stuck in the traditional 'technology driven' approach, whereas consumers simply want to watch televisual content on the move, without consideration of the underlying technology used to deliver that content", said Analysys senior consultant Jim Morrish.


He says Analysys found that instead of just receiving broadcast mobile TV, consumers are interested in different ways of watching TV or video, such as download and storage of niche content or time-shifting content.


The report predicted a proliferation of business models would emerge as a result of strong competition among content providers and other parts of the supply chain.


Morrish warned it should not be assumed that mobile TV meant real-time broadcast of multiple channels.?


"Indeed, this generally accepted model has a number of substantial drawbacks, not least of which are the fact that coverage of broadcast TV networks may not extend into underground rail systems where one of the key target groups (commuters) can often be found," he said.

Provided by Telecom Asia—Copyright: © 2006 Questex Media Group, Inc. > All right reserved.

blog comments powered by Disqus