Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Sub-Compact Hatches: Alive and Thrashing

Seems the new-ish upstaged the genuinely exciting at this year’s Chicago Auto Show. Everyone is talking about Saturn’s Astra hatch, which is nothing more than a re-badged European Opel. Sure it looks good and will likely give the company’s lineup youthful verve. But, diehard hatch aficionados were drooling over another announcement, Volkswagen’s R32, a steroidal hot hatch suffering from equal parts voodoo and ADHD.

As if the truly good GTI didn’t pack enough of a punch, the 2008 VW R32 will arrive on American shores equipped with a rip-roaring 3.2 liter V6 that pumps out 250 horses and 236 lbs.-ft. of torque. True, the 2008 Mitsubishi Lancer Evo and 2008 Subaru Impreza will have 300 horses or more when they hit streets. But, neither will have VW’s Direct Shift Gearbox or 4Motion all-wheel drive, which are both considered by many two of the best technology packages in the auto industry.

At $32,990 the market is sliver-thin. Indeed, only 5,000 models will be sold. But the R32 could act as a lust-inducing halo model that could help Rabbits and GTIs move off VW lots even faster.

blog comments powered by Disqus