Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Is Sustainability Bad For Women? Let's Look At India.

Apple's Steve Job's Wants To Free Music--But His Message Is About Freeing Consumers To Create Their Own Music. |


| Home Depot Gets Back To Co-Creating With Its Customers.

February 08, 2007

Is Sustainability Bad For Women? Let's Look At India.

Bruce Nussbaum

There's a great summary of the Design With India Strategy Conference that I attended on the Core77 site. I found it extremely interesting because the conference raised a very important point in the overall sustainability conversation--does the concept itself imply a stasis in the social and political order that harms the less powerful, especially women. Just what are you sustaining and how does it effect different groups of people?

At the Design With India conference, Bunker Roy, founder of the Barefoot University, argued that we need to preserve the rural life of the people in the 650,000 villages of India. We need to preserve and rebuild the arts and crafts culture of those villages so they can be sustained in the modern world. People wouldn't have to leave for the cities and generate the kinds of problems we have in terms of overcrowding, energy usage, and degradation of the environment. That's what his university is doing.

Now the audience of about 200 didn't really challenge Roy on this notion, although one IIT grad did stand up and say he thought it was a mistake to preserve the old and not focus on building a modern India.

The real discussion on sustainability came later, after the official conference was over and food was being served, when a number of women confronted Roy and challenged his idea. They argued that women in India are the creators of culture, including pottery, weaving and most of the arts and crafts, that Roy wants to save. Yet, they said, it is the women who are held down and not given opportunities. It is only when women leave the village to go to towns and cities and get education that they are freed. So sustainability in this context is sustaining an inequitable society.

So the lesson here is that we need to think of sustainability in terms of economic growth and upward mobility. Whatever kind of sustainable economy we develop in the years ahead, it will have to be a dynamic one that allows for social change. If we cap growth and freeze everyone in place, it isn't going to work. In India today, it is the women in the rural villages who will suffer the most if village culture is simply preserved.

We had a similar discussion a couple of decades ago about The Limits To Growth. Sustainability has to be a lot more than rich people and countries with big carbon footprints giving money to poor people and countries to plant trees. It has to be well-thought out as a concept and we're not anywhere near there yet.

09:06 PM

bottom of the pyramid

TrackBack URL for this entry:

Mohammed Yunus this year shared the Nobel Prize with the Grameen Bank he created in Bangadesh that gives microcredit. I urge everyone to read his acceptance speech. One difference between the loan scheme he developed which empowers woman is the ratio of people who the bank provides who can help them with advice for their businesses. The ratio of helpers to loan takers is much higher than in countries that have developed similar schemes which is one reason it is so successful. He says, "Poverty is a threat to peace" and "Poverty is Denial of All Human Rights." In other speeches he talks about how design can improve people's lives.

Posted by: RitaSue Siegel at February 14, 2007 03:18 AM

blog comments powered by Disqus