Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

BMW’s iTease?


More

Business Exchange

Two weeks ago, an obscure teaser trailer on BMW’s corporate website site, bmw.com not to be confused with bmwusa.com, caught the attention of fans and bloggers. The promo featured a sleek sexy device, rapidly morphing in shape, and flashed some tantalizing tech specs: Bluetooth, USB, MP3, LCD screen, and so on. It was cool and, even better, vague.

AutoBlog was a “trifle confused.” “Was ist dis?” Jalopnik asked its readers. (The majority polled responded “a misguided attempt to enter the consumer electronics business.”) Turns out it was all a tease. No iDrive xp. No iCar. No bPod. The short was a cryptic preview of the newly released BMW 1 Series compact popular in Europe. The diminutive two-door hatch isn’t available in the States. For the moment.

Two days ago, Winding Road reported that BMW confirmed they were bringing the 1 Series stateside in 2008 – and with the 335i’s dope 3 liter twin-turbo inline-6 no less. Looks like the Volvo C30, Audi A3, and even the Volkswagen GTI are going to have some more muscular competition. But, let’s hope BMW keeps the vague marketing over in Europe.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus