Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Taking Wi-Fi -- And Wi-Fi Security -- to a New Level

? Amazon Busts Out of Its Brand |


| CES: Where's the buzz? ?

January 08, 2007

Taking Wi-Fi -- And Wi-Fi Security -- to a New Level

Olga Kharif

This morning, Wi-Fi Alliance, an industry association, announced its Wi-Fi Protected Setup certification program. It's game-changing, I think.

What it is: Today, when you buy a home Wi-Fi router, you have to go through a pretty complex set-up to enable network security. In fact, studies show that two in five consumers end up never enabling security at all. That's why we have war driving, where unauthorized people tap into others' Wi-Fi networks. That's how some people have their identities and important documents stolen.

Enter this new certification. All Wi-Fi routers and Wi-Fi-enabled devices complying with this certification with enable Wi-Fi network security automatically. So when you buy a complying laptop, a Wi-Fi phone or a router, security will be enabled, without any help from you. This week, the Alliance plans to announce a slew of manufacturers that will implement this feature.

We all know that Wi-Fi set-up is much more complicated than it needs to be, and this is another step in fixing that problem. I think this feature will ease some consumers' worries about getting Wi-Fi and, ultimately, help increase Wi-Fi adoption. Now if we could only make the rest of Wi-Fi router set-up easier, too....

01:00 AM


TrackBack URL for this entry:

Though I work in technology, I don't consider myself a tech geek (I use that term with positive connotations in mind). I can barely program my mobile and it's circa 2000. But when I set up my wi-fi router at home I went through the "complex" set up to enable security. It took some time but it was actually pretty easy. However, if I could have just turned on my laptop and have security set up automatically, I probably could have figured out how to program my mobile by now...

Posted by: Kristin F at January 11, 2007 05:34 PM

blog comments powered by Disqus