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Will companies pay to store our data?

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January 04, 2007

Will companies pay to store our data?

Stephen Baker

The Times' David Pogue writes about cheaper data-storage services for backing up computer files. But Jeremiah Owyang, a Bay Area web strategist, writes that companies will soon pay us to host our data. The idea: They'll analyze the data mathematically, learn about us as consumers, and push contextual advertising to us (or sell our profiles to other companies that do). Makes sense to me. That's why Google and others give us gobs of free storage for e-mail. The only question for me is whether storage outfits will actually pay us. What do you think? Miles? Cheap magazine subscriptions?

08:59 AM


So it isn't really just data storage, its also a marketing mechanism to push products at us that we'd be more likely to buy?

Um, yeah, no thanks. I am already over-marketed to as it is.

Posted by: Erik at January 4, 2007 05:25 PM


Speaking of David Pogue, he presented after me at a recent conference and had a wonderful chart which visualized the perpetually decreasing cost of technology. But he extended the trendline below the zero mark and noted that we're on course for an age where technology companies will have to pay consumers. He meant it as a joke, but there is some truth to it, I think.

Posted by: Max Kalehoff at January 5, 2007 10:32 AM

my bank pays me interest to hold my money. i let them do it because i think it's safer, more convenient, and they throw in some other services. i know they are using some of the money in the mean time. if information is the new power... as long it's safe, convenient, and they make it more attractive than keeping my information stuffed under my mattress, why not. but if they use it to exploit or annoy me forget it.

Posted by: schadenfreudisch at January 5, 2007 01:09 PM

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