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A Greener BMW?


Business Exchange

Alt fuels — everybody’s doing ‘em! BMW made headlines (in the auto press at least) by showing its Hydrogen 7 version of the 7 Series which runs, you guessed it, on hydrogen. Some environmentalists weren’t that impressed, but it is — at the very least — an interesting technology demonstration.

In any case, the company is certainly exploring its green side. As part of that development, the company’s setup an intriguing environmentally themed website, ClubOfPioneers.com. The site is social networking meets blogging and green advocacy. But, it features typically BMW slick production.

According to the site, the Club of Pioneers is “about a sustainable lifestyle. We rely on a kind of living that is responsible and aesthetic at the same time. In the fields of vehicles as much as energy technologies, design, architecture, food etc. you find new approaches to sustainability. We unite these voices on this platform and create a model for a new kind of living.”

A little fluffy? Yes, but the site has attracted some notable bloggers including Treehugger’s Nick Aster and PSFK’s Piers Fawkers. It’ll certainly be interesting to see how (if?) the site develops heading into the new year.


The Aging of Abercrombie & Fitch
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