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Businessweek Archives

Forgive Me For Stating The Obvious About Yesterday's News From NBC


Yesterday?? news that NBC will stop doing scripted shows at 8 PM and slash news operations is the clearest admission that the network television model is broken.

And this supersedes existing perversities in how TV still holds onto its share of the ad pie remarkably well, considering its declining ratings, or that key ad segments remain unduly smitten with TV. One of the Big Three nets just admitted that the math no longer works.

Wonder how next year?? network upfronts will go.


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