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Entrepreneurship Is a Good Fit

As co-founder and CEO of True Apparel Company and its online jeans store,, I am responsible for the success and well-being of the entire business. True Jeans is an online jeans store that sells a wide variety of existing brand-name jeans, such as Lucky Brand Jeans (LIZ), Chip & Pepper, Blue Cult, and Wrangler 47 (VFC). Through a partnership with Montreal-based firm My Virtual Model, True Apparel customers will be able to go online, input their measurements, and have our software tell them which brands and styles of jeans best fit their unique body shape and measurements (see, 1/12/06, "Sewing Up the iPod Market").

As CEO, it's fun to be able to touch all aspects of the company, but my direct responsibilities include technology development, corporate finance, and marketing. Fortunately, I also have a really talented business partner to share the load with. My partner, the co-founder and COO, Jessica Arredondo, who is a fellow Babson MBA, is directly responsible for the product side, accounting, and marketing. Having a partner in an early-stage business who has a complementary skill set is a huge benefit.

This past May, 2006, I graduated from Babson's Olin Graduate School of Business in Massachusetts. My biggest fear of getting my MBA was that I might be part of the commodity MBAs flooding into the job market year after year. I decided to get my MBA at Babson because the school lives and breathes entrepreneurship.

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