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A Story You Need To Read About Innovation.

Why The World Economic Forum Is Wrong About US Competitiveness. |


| Visualizing The New Design School Survey.

September 27, 2006

A Story You Need To Read About Innovation.

Bruce Nussbaum

Roger Martin, dean of the Rotman School of Management up in Toronto is one of the brightest lights in design thinking. He's quoted in our upcoming survey of where you should go these days to find the most creative, innovative managers and employees--to Design Schools and partnerships between D and B-schools. Wait until you see it up online and in print. We have an interactive table that is incredible.

You can read a really great piece by Roger in the current Fast Company on the awkward dance between business and design. Roger has written before on the difference between reliability (math and measurement) and validity (understanding and invention). My favorite hede in the piece--"Reckoning the Future: Prove it or Invent it."

If you don't get the magazine from the Rotman School of Management, aptly called "Rotman," you're making a mistake. Roger and others write their most pithy stuff in it first, before it hits the more public world of mass media. Check out this piece.

09:05 PM

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Bruce, thanks for the tip. I heartily agree that everyone should read Roger's stuff. By the way, re: your take on the competitiveness reports and our visa policy. While I agree that getting our visa policy right to continue to attract outside talent is good, training our existing talent in the ways that Roger suggest is even better. So where are the government programs/policies to facilitate this type of training?

Posted by: Ken Jarboe at September 28, 2006 02:01 PM

Hi Bruce,

Eagerly awaiting your design school piece. I'm currently applying to the ID program at IIT, the only 2 year U.S program that awards a Masters in Design that I am aware of. It would be very useful to get the results of your survey to see if there are others I should be applying to, before the application deadline for these schools passes. I believe this usually happens in October/November.



Posted by: Sriram at October 2, 2006 02:14 PM

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