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Apple and IN.

Citroen Car Beauty--Breathtaking. |


| Options, Innovation and Silicon Valley.

September 11, 2006

Apple and IN.

Bruce Nussbaum

Steve Jobs is about to announce major news on Apple's push into iTunes movies and probably a new iMac Mini to send video to your living room screen via broadband. Hot stuff and if you want to see deeply into Apple's design and innovation process, check out IN2--the next issue of Inside Innovation, which comes out this week. You will be surprised at how Apple really does it.

Speaking of Apple and home entertainment, it seems to me that we are seeing the disaggregation of TV and entertainment. Pretty soon, TV screens will be just that, big screens on walls that do nothing but show images. Home PCs will do the heavy lifting. The iMac Mini is a first attempt.

I've seen the most beautiful screens from Philips and they may be the harbinger of things to come. Screens will probably become ornamental--or invisible--depending on your taste. They'll be beautiful and/or show beautiful images on them (Pollack, Van Gogh, your kids) or they will disappear into the furniture or woodwork. This should revolutionize your home as well as your entertainment.

Ditto for screens in your office, if you still have one. Why not have an iPod-like hard drive that has all your stuff and you simply carry that instead of a laptop. Drop it into a computer anywhere and look at a screen anywhere. I personally am still waiting for flexible LCD screens that you can unroll.

08:14 PM

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Really excited to check out the next edition if IN. Two questions for you:

1. Without giving anything away, were you able to tweak the format based on feedback of the first edition?

2. What day does it hit the newstand this week?

Posted by: David Armano at September 11, 2006 09:54 PM

I'd love further discussion on the last thought: the iPod like drive. Seems that the opportunity is really for more of a Treo type devise, but with the web based connectivity. A key success factor would be a standardized cradle or docking station for this device, as well as easy/instant connectivity. Thoughts?

Posted by: Logan at September 12, 2006 03:40 PM

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