Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Innovation & Design

Play Doh—Takes Shape

Play-Doh has given shape to children's imaginations since 1956. The pliable, reusable and non-toxic dough is available in a multitude of colors and has a distinctive smell and texture. Originally designed as wallpaper cleaner, the modeling compound was invented by brothers Noah and Joseph McVicker, and marketed by toy manufacturer Rainbow Crafts. Play-Doh's ownership has changed several times over the years, with both General Mills and the Tonka Corporation playing significant roles until the brand came under the leadership of American toy behemoth Hasbro, in 1991.

As the brand is celebrating its fiftieth birthday this year, we checked in to see if the online presence fits the mold or needs some shaping up. With a lively and colorful portal that resembles a child's play area, Play-Doh certainly knows its target audience. There is something for everyone on the homepage kids, parents and teachers alike. The bright navigation menu with soft-rounded corners is obviously designed to appeal to youngsters, but it does a good job of highlighting different sections of the site at the same time. Each section uses colorful photographs on the main area of the page to draw the viewer in.

blog comments powered by Disqus